The Wood White — Elder Younger Studios

The Wood White is a home furnishing brand that houses a wide range of innovative home textiles such as Comforters, Pillows, Dohars & Pillow Covers. With a strong e-commerce presence across Amazon, Myntra, Pepperfry, Jiomart, Ajio & Flipkart, ‘The Wood White’ reached out to us to build a visual identity for their brand and furthermore design their e-commerce website.
The brief was to develop a warm & approachable visual identity for the brand, by keeping the needs and demands of the furnishing industry and the target audience in mind.
To do so, our scope included building the visual identity, developing the brand personality, setting the visual imagery and designing & developing the e-commerce website.
After researching in detail about the Indian furnishing industry and understanding the needs of the target audience, we developed a warm, cozy and approachable visual identity for the brand. An identity that felt personal, intimate and accessible to the audience. ‘The Wood White’ was then established as a brand that understood the layers of every individual’s life. A brand that was thoughtfully designed to make these layers as comfortable as possible for them.

 E-COMMERCE WEBSITE | ILLUSTRATIONS |BRAND GUIDELINES | VISUAL IMAGERY

E-COMMERCE WEBSITE

Designed to make the user feel warm, personal and relaxed, the E-commerce store uses a brown and beige colour scheme thorughout the website. With beautiful large visuals and clear navigation, the interface has been designed to look minimal, clutter-free and not too lengthy, hence creates a seamless experience, both on the desktop as well as the mobile view.

The brand’s iconography has been thoughtfully designed to add a feel-good-lighthearted element to the visual identity. Designed using the brand’s colour scheme, the illustrations portray characters relaxing in different spaces, and the product’s iconography translates each product characteristic in an easy-to-understand minimal icon.

The brand manual covers all aspects of the visual identity. From the brand narrative to the colours, typography, usage guidelines, brand imagery etc. Shown above is a glimpse of the brand manual.

For Production purposes in the future, ‘The Wood White’ asked us to develop a visual imagery for the brand, one that would stay true to their visual identity. For Wood White’s brand imagery, we developed a mood board that would focus on the warm sense of belonging that every individual shares with their home furnishings, be it their comforter, pillows, cushions etc, thereby creating a space that would feel personal to them, a warm feeling that would go much beyond the four corners of their room.