Goodbye Gravity is a contemporary and versatile women’s loungewear brand that brings forth a wide range of solid crew neck tees (Good Essentials Range) and a fun line of vibrant & colourful sleepwear (Good Sleep Range) thoughtfully designed for Indian women.

The brief was simple - To break apart from the muted sophisticated image of loungewear, and introduce the brand with a fun and upbeat twist.

Keeping the brief in mind, we developed an upbeat, visually rich identity that would portray lounging as a fun experience rather than just a calming one. For the Good Essentials range, we developed a visual tone that was colourful yet minimal, to portray the neat, sharp and versatile aspect of the solid crew neck tees. Whereas for the Good Sleep range, we focussed on creating fun imaginary worlds through illustrations to translate lounging as a fun experience, thereby keeping the playful element constant across the brand.

Project Year: 2021-2022